Hi I’m Helen.

The face behind UnlikelyGenius.

In 2018 I decided the time for making the leap into self-employment was now or never. I had spent 13 years in industry and finally felt that I had the right mixture of experience and skills to make a go of it. A fire had been lit within me.

I handed in my resignation, landed my first contract within two days and have never looked back.

I offer freelance, contract and consultancy services in the areas of content, learning and graphic design. I am unique in that I can work on full end-to-end projects for you: creating the copy, the design and styling, and in the case of e-learning, the build. It is hard enough to source a team for your project, without having to get separate people for different roles within the project.

I approach projects with a holistic view, understanding the interplay of visual elements and written language, and how to enhance the flow of your message for your audience. I create user-focused, holistic designs which tell a story through combining imagery, words and flow, always with the end user at the forefront of the development. I am passionate about making content work for you and your user.

I help businesses to refine their content so that it reaches and engages their audience, via the best medium, at the best time, and in the best place.

If you would like to see my in depth CV drop me an email at helen@unlikelygenius.com.

Or contact me to pick my brain, ask for a quote, or to chat anything learning and content.