+44 7879 440170 helen@unlikelygenius.com


Hi I’m Helen.

The face behind UnlikelyGenius.

In 2018 I decided the time for making the leap into self-employment was now or never. I had spent 13 years in industry and finally felt that I had the right mixture of experience and skills to make a go of it. A fire had been lit within me.

I handed in my resignation, landed my first contract within two days and have never looked back.

I offer freelance, contract and consultancy services in the areas of content, learning and graphic design. I am unique in that I can work on full end-to-end projects for you: creating the copy, the design and styling, and in the case of e-learning, the build. It is hard enough to source a team for your project, without having to get separate people for different roles within the project.

I approach projects with a holistic view, understanding the interplay of visual elements and written language, and how to enhance the flow of your message for your audience. I create user-focused, holistic designs which tell a story through combining imagery, words and flow, always with the end user at the forefront of the development. I am passionate about making content work for you and your user.

I help businesses to refine their content so that it reaches and engages their audience, via the best medium, at the best time, and in the best place.

If you would like to see my in depth CV drop me an email at helen@unlikelygenius.com.

Or contact me to pick my brain, ask for a quote, or to chat anything learning and content.

From visibility to overwhelm and back again

A few weeks ago I wrote about visibility and how it leads to great things. And then I went AWOL. For weeks. Ooh, the irony. What a hippo-crito. 🦛   Anyhoo… In my bouncy excitement, work was flooding in and I took on too much. I was invincible. And others were...

Drum roll please… (or preferably Prosecco corks popping)

🌟🥳 HAPPY 1ST #WRITE52 BIRTHDAY TO ME 🌟🥳   A year ago I was travelling around the Nordic fjords in snow…in June… (ahh bliss, remember the days when we could travel?)... when I stumbled upon a tweet by Ed Callow which mentioned he was trying to give himself some...

Being visible, breaking down barriers and building a tribe.

If there is one positive thing I can say for 2020 so far it is that being visible has worked. Not just for getting business in, but for increasing mentality towards my business, myself, and opportunities. Plus, as a result of my efforts at visibility, I have seen a...

Tools and resources I now can’t work without

There are so many valuable resources, sources of information and golden brain nuggets out there, and as freelancers we love to share tips. So this week's post is about 7 bloody marvellous resources that help me function, give my brain a good old poke when needed, or...

What is Rapid Learning?

With the effect of the current global pandemic, many businesses are quickly having to adapt to take many aspects of their business online, training and learning being one of them. In order to do so, there is one aspect of eLearning methodology that is particularly...

My epic week of wins and a reflection on how it’s happened

Freelancer. Self-employed. Contractor. Entrepreneur. All these roles come with a whirlwind of emotions, high and low. Time of tumbleweed followed by avalanches of work. Tear inducing trauma and brilliant big wins.  It is certainly life-changing. And takes some getting...

The importance of a good design brief

Even within the design community, the power of a decent design brief can be hugely unappreciated. In the initial flurry of activity and enthusiasm, it is all too easy to just jump headfirst into developing ideas and cranking the designs out. I have even seen some...

A quick guide to user personas in online learning

Earlier in the week, I was involved in a conversation about user personas and whether they are applicable in online learning. Having seen how effective they are in UX design, I have long thought that they had a place in e-learning. It is so important to understand...

Creating e-learning isn’t just a case of moving your presentation slides online

There is quite a prolific belief that creating e-learning is easy. After all, you have a PowerPoint that has worked well for face-to-face training since 1999, so all you need to do it get that online somehow, right? No no no. Wrong. There is so much more to it. If you...

Tips for nailing phone and video call interviews

Phone and video interviews seem to be something I have become well-practiced in since I started working for myself and out of four interviews I have secured all four of the roles. It was really interesting to get feedback on my latest last week and got me thinking...
Book a power hour

60 mins consultancy

Want to work through a piece of content together? Pick my brains about how to move forward in a project? Have a look through your existing content and see how it could be improved?

Then book a consultancy power hour with me for £60 + VAT.

Free resources

Oodles of freebies

I regularly produce freebies to help business and designers expand their knowledge of eLearning and content design.

Check them out, and feel free to request a specific topic you'd like covered here.

Chat about a project

Let's have a chat!

Want to know more about me or my work? Have a project you'd like me to work on? Or a collaboration idea brewing?

Then give me a call or drop me a message and I can call you back.

Register interest in my courses

Develop your own skills

Contact me to register your interest in my upcoming courses or sign up below to receive news of the launch:

  • eLearning: Taking your training online
  • Content design: Optimising your content for the right audience, at the right time, in the right place