Hi I’m Helen.

The face behind UnlikelyGenius.

In 2018 I decided the time for making the leap into self-employment was now or never. I had spent 13 years in industry and finally felt that I had the right mixture of experience and skills to make a go of it. A fire had been lit within me.

I handed in my resignation, landed my first contract within two days and have never looked back.

I offer freelance, contract and consultancy services in the areas of content, learning and graphic design. I am unique in that I can work on full end-to-end projects for you: creating the copy, the design and styling, and in the case of e-learning, the build. It is hard enough to source a team for your project, without having to get separate people for different roles within the project.

I approach projects with a holistic view, understanding the interplay of visual elements and written language, and how to enhance the flow of your message for your audience. I create user-focused, holistic designs which tell a story through combining imagery, words and flow, always with the end user at the forefront of the development. I am passionate about making content work for you and your user.

I help businesses to refine their content so that it reaches and engages their audience, via the best medium, at the best time, and in the best place.

If you would like to see my in depth CV drop me an email at helen@unlikelygenius.com.

Or contact me to pick my brain, ask for a quote, or to chat anything learning and content.

My experience of contributing to Communicator Magazine

A few months ago I shared a blog post about having won the ISTC Communicator article of the year award, and in the latest issue, there is a bonus feature from me alongside my usual piece about eLearning. Here I discuss what winning this award meant to me.  

Case study 1: Frontline: Changing Lives

Client: Frontline Location: London, UK What they do: They are a charity who recruit, train and support social workers through the delivery of a 2 year Masters level programme. My role: Writing/ Instructional design Storyline and Rise builds Graphic design Consultancy...

2020: My Year in Numbers

As is customary at the end of the year, I have created a summary of my year in numbers (and cheating this time - a bit of extra text). I find this a great way of reflecting on what has happened, how far I have come, how business and extra life perks are coming along....

24 days of Tip-mas

A roundup of fab takeaways from the catastrophe that was 2020 2020 has been a disaster, we know this. But there was some joy and fabulousness to be found if you looked closely. Throughout December I shared my tips and discoveries in an advent calendar-like slow...

Join me to #TackleTheCrisis

In a departure from the usual blog posts, this week I decided to write about a project that I have recently become an ambassador for. Are you sitting comfortably? Then let’s begin. Fluffy creatures great and small Something that people quickly learn when they get to...

My ‘average’ working day

One question I have been asked a few times recently is “what is your average working day like?” And I have to say - there is no such thing for me. There are many self-employed folk who like to have one or two main clients and work solely on that contract until it ends...

Online facilitation vs eLearning – what’s the difference?

eLearning, online learning, online training, training and development, online teaching, online facilitation. These are all terms that in a roundabout way relate to the same thing, but there are (often subtle) differences. And misunderstandings. So it is no surprise...

Addicted to learning

I'm not gonna lie, I have spent a fortune in time and money on self-development (and networking) this year. I have fallen into the trap that many of us have, especially in a lockdowny world - I signed up to a flurry of courses. Some are completed, but there is still...

And the winner is… me!

I have won an award. Two in fact, in two weeks. "For what?" I hear you cry. Not not for clumsiest sod of t'north. Not for best bunmum ever (though obvs that should be it). These are real legit, bonafide awards. Both were a total surprise, and hugely appreciated. And...

Stay digital: why you shouldn’t rush back to face-to-face training

With a downturn in the dreaded COVID rates, and seeming (and very brief) relaxing of rules, the itchy feet started. Some businesses seemed to want to dump the online presence they have been building in 2020 and race back to face-to-face sessions. But that is a bad...