About

Hi I’m Helen.

The face behind UnlikelyGenius.

In 2018 I decided the time for making the leap into self-employment was now or never. I had spent 13 years in industry and finally felt that I had the right mixture of experience and skills to make a go of it. A fire had been lit within me.

I handed in my resignation, landed my first contract within two days and have never looked back.

I offer freelance, contract and consultancy services in the areas of content, learning and graphic design. I am unique in that I can work on full end-to-end projects for you: creating the copy, the design and styling, and in the case of e-learning, the build. It is hard enough to source a team for your project, without having to get separate people for different roles within the project.

I approach projects with a holistic view, understanding the interplay of visual elements and written language, and how to enhance the flow of your message for your audience. I create user-focused, holistic designs which tell a story through combining imagery, words and flow, always with the end user at the forefront of the development. I am passionate about making content work for you and your user.

I help businesses to refine their content so that it reaches and engages their audience, via the best medium, at the best time, and in the best place.

If you would like to see my in depth CV drop me an email at helen@unlikelygenius.com.

Or contact me to pick my brain, ask for a quote, or to chat anything learning and content.

I am a member of the following professional organisations:

The Final Countdown

After two months of researching, eight months of writing and editing, and too many crises to mention… the time has come. My baby is going to be released into the world. And I tell thee – writing the book was the easy part 😂 Now is the time-consuming, anxiety-inducing,...

Tips for first time writers, from a first time writer

Learn from the things I learnt the hard way.   What a journey.   The highs, the lows. The elation, the fear. Feeling empowered, feeling like an imposter. It is a true rollercoaster of ideas, emotion, and experiences.   Writing a book is a popular...

What purpose drives you and your business?

I often say I kind of fell into self-employment by accident and winged it. That I quit my job not knowing where I was going to go. And all that is true. But on reading the book Story Driven by Bernadette Jiwa, I have realised the truth in why UnlikelyGenius has...

Shit shields at the ready!

A couple of weeks ago I wrote about how editing my upcoming book had created a crisis of confidence. There were cries of “WHY am I even doing this?” and “Who am I to guide anyone in life?”. There was some serious procrastination going on - I was even voluntarily...

Editing a crisis of confidence

Me: Knocks out 47k words of a book, no problem. Had to write a short subtitle for the cover: can’t do it. Gets to self-editing: Oh my god, what even is this shit?   It appears there is nothing as painful as the editing process of writing a book. Not because all...

11 reasons why I have hired someone else to design my book

“You’re not designing it yourself?”   After “what it is about?”, this is the question I am most often asked about my upcoming book.   And when I say no I am met with baffled looks and questioning voices.   “But you’re a designer?”   Yes. Yes, I am....

THE Book of the Year* Coming Soon!

*As voted by me and the rabbits. Many of you will be aware that I am writing a book. “Yeah, Yeah, so is everybody, I hear you cry”. That may well be, but they are not me and it’s not this book, so hear me out. I have been harping on about it for some time as...

The rise of social and collaborative learning

What is social learning? Humans are social creatures. We listen to stories and pass them on. We build communities in which we live, learn, grow and engage with others. We learn from observing our families, friends, siblings and teachers. We listen to and trust our...

eXXpedition voyage

If you’ve seen my social media this last couple of weeks you may have seen that I have some exciting developments in my bid to be more eco-friendly and to inspire others to do the same. A couple of weeks ago I was lucky to secure a place on the latest eXXpedition...

A new look for Unlikely Genius

A couple of weeks ago I released my new improved branding for UnlikelyGenius. I love my business name and feel it absolutely represents me, but though I liked my old logo, I felt it no longer represented me and the business as well as it could. The font choice was too...