+44 7879 440170 helen@unlikelygenius.com

The content you create is not for you.

Content can make or break a relationship with your user. Provoke a purchase or scare them away. Engage or disengage. Educate or misinform. Connect or disconnect. Reassure or offend.

Can you afford to just put your content out there and hope for the best?

Whether you’re creating elearning, a website, print collateral or any other content, the information you provide needs to be concise and to the point. Let’s cut the rambling, disjointed, mixed messages and make it work.

The end-user should be at the core of everything you do.

And that’s where I come in.

I am on a mission to improve the content businesses produce by taking a unique holistic approach to projects right through from brief, to design, to the outcome. This saves time, workflow, resources and budget, but crucially makes the user experience central, which benefits everyone.

Some of my clients

What do I do?

Learning Design

I create learning materials for online, face-to-face, or blended learning. I can also build the modules using industry-standard software such as Articulate Storyline and Rise.

Content Design

I specialise in taking jargon-filled content and turning it into user-friendly information for services, websites, promotional materials, or any other communications.

Graphic Design

I create visuals to accompany the learning and content design. I also specialise in branding and print communication.

My epic week of wins and a reflection on how it’s happened

Freelancer. Self-employed. Contractor. Entrepreneur. All these roles come with a whirlwind of emotions, high and low. Time of tumbleweed followed by avalanches of work. Tear inducing trauma and brilliant big wins.  It is certainly life-changing. And takes some getting...

The importance of a good design brief

Even within the design community, the power of a decent design brief can be hugely unappreciated. In the initial flurry of activity and enthusiasm, it is all too easy to just jump headfirst into developing ideas and cranking the designs out. I have even seen some...

A quick guide to user personas in online learning

Earlier in the week, I was involved in a conversation about user personas and whether they are applicable in online learning. Having seen how effective they are in UX design, I have long thought that they had a place in e-learning. It is so important to understand...

Creating e-learning isn’t just a case of moving your presentation slides online

There is quite a prolific belief that creating e-learning is easy. After all, you have a PowerPoint that has worked well for face-to-face training since 1999, so all you need to do it get that online somehow, right? No no no. Wrong. There is so much more to it. If you...

Tips for nailing phone and video call interviews

Phone and video interviews seem to be something I have become well-practiced in since I started working for myself and out of four interviews I have secured all four of the roles. It was really interesting to get feedback on my latest last week and got me thinking...

Quick tips for using Pinterest to promote your business

This weekend I impulsively started a short course on how to use Pinterest for your business and there were some great insights that I am now putting into action on my account. As a means of providing myself with a checklist of things to do I thought it would be great...

Avoiding feast or famine in your freelance business

Tips on how to ensure you at least have a bit of a buffet and some snacks Feast or famine is a phrase freelancers are all too familiar with and in this time of empty supermarket shelves, loo roll hoarders and loss of jobs it is particularly poignant. There is little...

Tips for moving your face-to-face training online

In the rush for companies to ‘pivot’ and create an online presence during the lockdown, it is evident one industry that is significantly hit are those who normally deliver traditional classroom-led training. Not just schools, but those who deliver first aid training,...

The joy of staying small in business. Just me. A company of one

I am alone. Just me. And I’m happy that way. The traditional interpretation of success in business is that you have to scale up, and do it quickly; increase profits as quickly as you can, expand the size of your team, and throw every penny (probably an investor’s, not...

How businesses can support the self-employed and freelancers at this challenging time

Over the past few weeks, I have seen countless posts from the self-employed sharing their knowledge and tips on working from home - something they are well versed in. The situation in which we have found ourselves is going to be a huge challenge for those that have...

Get In Touch

If you would like to find out more or think I can assist with your latest project, don't hesitate to get in touch.