+44 7879 440170 helen@unlikelygenius.com

The content you create is not for you.

Content can make or break a relationship with your user. Provoke a purchase or scare them away. Engage or disengage. Educate or misinform. Connect or disconnect. Reassure or offend.

Can you afford to just put your content out there and hope for the best?

Whether you’re creating elearning, a website, print collateral or any other content, the information you provide needs to be concise and to the point. Let’s cut the rambling, disjointed, mixed messages and make it work.

The end-user should be at the core of everything you do.

And that’s where I come in.

I am on a mission to improve the content businesses produce by taking a unique holistic approach to projects right through from brief, to design, to the outcome. This saves time, workflow, resources and budget, but crucially makes the user experience central, which benefits everyone.

Some of my clients

What do I do?

Learning Design

I create learning materials for online, face-to-face, or blended learning. I can also build the modules using industry-standard software such as Articulate Storyline and Rise.

Content Design

I specialise in taking jargon-filled content and turning it into user-friendly information for services, websites, promotional materials, or any other communications.

Graphic Design

I create visuals to accompany the learning and content design. I also specialise in branding and print communication.

5 things I learnt in creating my own course

Despite doing it every day for other people, creating my own course was a huge learning curve and a source of significant pressure. Here I condense some of my key learnings from going through this process and pointers for you so you can avoid some of the issues I...

2 years on: Celebrating my business birthday

Today has been a huge day for me, with many firsts (release of my first course, and my first newsletter sent out for a start - sign up here), but by far the biggest celebration for me is my baby turning two. And yes, I mean my business baby. Not the bunnies. And I...

Stand and deliver! (What you say you are going to)

So last night I attended a Masterclass. I took time off my accountability writing group and my downtime to do so. I was really looking forward to it. And I was let down. Why? Because the fact that it was called a 'masterclass' meant I expected to learn something. The...

The challenges of writing and selling a course

Writing a course is challenging. Writing a course about writing a course has turned out to be even more challenging. I have rollercoastered from feeling so confident in my offering, to doubting every word I have written. Every topic I have included. I have hidden away...

Coming to a website near you soon…yesterday…maybe tomorrow

I have been a bit quiet on the blogging front since completing the first year of my #write52 journey. Though I intended to carry on without a break, there has been a lot of development going on behind the scenes and as usual I got giddy setting lots of other things...

From visibility to overwhelm and back again

A few weeks ago I wrote about visibility and how it leads to great things. And then I went AWOL. For weeks. Ooh, the irony. What a hippo-crito. 🦛   Anyhoo… In my bouncy excitement, work was flooding in and I took on too much. I was invincible. And others were...

Drum roll please… (or preferably Prosecco corks popping)

🌟🥳 HAPPY 1ST #WRITE52 BIRTHDAY TO ME 🌟🥳   A year ago I was travelling around the Nordic fjords in snow…in June… (ahh bliss, remember the days when we could travel?)... when I stumbled upon a tweet by Ed Callow which mentioned he was trying to give himself some...

Being visible, breaking down barriers and building a tribe.

If there is one positive thing I can say for 2020 so far it is that being visible has worked. Not just for getting business in, but for increasing mentality towards my business, myself, and opportunities. Plus, as a result of my efforts at visibility, I have seen a...

Tools and resources I now can’t work without

There are so many valuable resources, sources of information and golden brain nuggets out there, and as freelancers we love to share tips. So this week's post is about 7 bloody marvellous resources that help me function, give my brain a good old poke when needed, or...

What is Rapid Learning?

With the effect of the current global pandemic, many businesses are quickly having to adapt to take many aspects of their business online, training and learning being one of them. In order to do so, there is one aspect of eLearning methodology that is particularly...

Ready to work with me?

Book a power hour

60 mins consultancy

Want to work through a piece of content together? Pick my brains about how to move forward in a project? Have a look through your existing content and see how it could be improved?

Then book a consultancy power hour with me for £60 + VAT.

Free resources

Oodles of freebies

I regularly produce freebies to help business and designers expand their knowledge of eLearning and content design.

Check them out, and come join my free Facebook group Take Your Training Online.

Chat about a project

Let's have a chat!

Want to know more about me or my work? Have a project you'd like me to work on? Or a collaboration idea brewing?

Then give me a call or drop me a message and I can call you back.

Register interest in my courses

Develop your own skills

Contact me to register your interest in my upcoming courses or sign up to my newsletter via the contact page:

  • eLearning: Taking your training online
  • Content design: Optimising your content for the right audience, at the right time, in the right place