Digital learning and content design

The content you create is not for you.

Content can make or break a relationship with your user. Provoke a purchase or scare them away. Engage or disengage. Educate or misinform. Connect or disconnect. Reassure or offend.

Can you afford to just put your content out there and hope for the best?

Whether you’re creating elearning, a website, print collateral or any other content, the information you provide needs to be concise and to the point. Let’s cut the rambling, disjointed, mixed messages and make it work.

The end-user should be at the core of everything you do.

And that’s where I come in.

I am on a mission to improve the content businesses produce by taking a unique holistic approach to projects right through from brief, to design, to the outcome. This saves time, workflow, resources and budget, but crucially makes the user experience central, which benefits everyone.

Some of my clients

What do I do?

Learning Design

I create learning materials for online, face-to-face, or blended learning. I can also build the modules using industry-standard software such as Articulate Storyline and Rise.

Content Design

I specialise in taking jargon-filled content and turning it into user-friendly information for services, websites, promotional materials, or any other communications.

Graphic Design

I create visuals to accompany the learning and content design such as characters, infographics and resources. 


Helen Axe, The Frontline

Working with Helen has been on of the easiest things I have done over the last 6months. Helen brought a wealth of knowledge, style and enthusiasm to her designs, she helped us go from zero eLearning to building a portfolio of engaging and appealing modules which are used by our 450+ students and staff. Helen helped us implement standards, create templates and training materials, nothing seemed to daunt her! With patience of saint and such a friendly approach, the whole experience of working with Helen has been one I couldn't recommend highly enough!

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Featured interviews

The Wellbeing One on The Women Talking About Learning podcast

Helen Hill joins Martine Bolton to talk about her first self-help business book, Falling off the Ladder, out in October 2021, helping people make the mindset shift from employment and the corporate ladder to thrive in self-employment. 

Freelance Heroes Podcast Episode 32: A Freelance Christmas Party

Helen Hill joins three other Freelance Superheroes for the Freelance Heroes Christmas Podcast Party 2020. A Christmas quiz, music, prosecco, and mince pies, and a chat about the highs and lows of the last 12 months and looking ahead to 2021.

Northern Affinity Partner Interviews Digital Learning ‘How do you engage users?’

Michael Edwards (The Northern Affinity) is joined by Helen Hill (Unlikely Genius) to discuss how organisations are using digital learning to upskill their workforce, onboard new members of the team, and educate their customers.

Mightier Than Copywriter Stories no. 44

In this interview, Helen Hill chats to creative copywriter Nigel Graber about copywriting, content, graphic design and learning design.

Sector Spotlight Sessions: Helen Hill – Unlikely Genius

Helen Hill joins the Sector Spotlight sessions to talk about her career and her path to eLearning.

Thank Freelance It’s Friday – Live – ft Helen Hill

Helen Hill joins Ed Goodman for the first-ever ‘Thank Freelance It’s Friday’ for a look back over the main topics covered recently in the Freelance Heroes community.