The content you create is not for you.

Content can make or break a relationship with your user. Provoke a purchase or scare them away. Engage or disengage. Educate or misinform. Connect or disconnect. Reassure or offend.

Can you afford to just put your content out there and hope for the best?

Whether you’re creating elearning, a website, print collateral or any other content, the information you provide needs to be concise and to the point. Let’s cut the rambling, disjointed, mixed messages and make it work.

The end-user should be at the core of everything you do.

And that’s where I come in.

I am on a mission to improve the content businesses produce by taking a unique holistic approach to projects right through from brief, to design, to the outcome. This saves time, workflow, resources and budget, but crucially makes the user experience central, which benefits everyone.

Some of my clients

What do I do?

Learning Design

I create learning materials for online, face-to-face, or blended learning. I can also build the modules using industry-standard software such as Articulate Storyline and Rise.

Content Design

I specialise in taking jargon-filled content and turning it into user-friendly information for services, websites, promotional materials, or any other communications.

Graphic Design

I create visuals to accompany the learning and content design such as characters, infographics and resources. 

Helen Axe, The Frontline

Working with Helen has been on of the easiest things I have done over the last 6months. Helen brought a wealth of knowledge, style and enthusiasm to her designs, she helped us go from zero elearning to building a portfolio of engaging and appealing modules which are used by our 450+ students and staff. Helen helped us implement standards, create templates and training materials, nothing seemed to daunt her! With patience of saint and such a friendly approach, the whole experience of working with Helen has been one I couldn't recommend highly enough!

Andrew Wood, Trainer Bubble

Working with Helen was a delight. After setting the parameters of the design project, Helen provided a clear outline of what I could expect, which meant I could be confident enough to leave Helen to progress things with little further input from me. Helen initially carried out the instructional design for a specific course for me and I was extremely pleased with the results. Because the original scope was so clear, there were no surprises upon completion and the content needed no revisions. Following this success, I asked Helen to do the build of the e-learning. Again, the outputs were fantastic with Helen achieving a good grasp of our design style and approach. I would have no hesitation in recommending Helen and her work and look forward to working with her again in the future.

Paul Featherstone

I worked with Helen on a challenging public sector programme where she formed an integral part of the design team which successfully took our product through GDS assessment. Even though Helen had almost lost her voice, she still made a significant contribution - this demonstrates Helen's determined and positive attitude, she won't let her team down. Helen is a highly creative individual and a great person to work with. She's highly collaborative, creative and has a flexible 'can-do' attitude. I'd highly recommend Helen on a personal and professional level.

Paul Featherstone, Product Owner at HMRC

Paulo Montefiore

I had the pleasure of working with Helen at HMRC. She always kept an overall perspective of the user needs and the client requirements, an understanding of their wider implications in the project, was able to design content to meet user needs and make complex language easy to understand. She was also able to communicate clearly to the team who our users were and what their needs were based on evidence. On top of that, she has great interpersonal skills, a fantastic smile and was extremely comfortable with Git, CSS and HTML5. Impressive! I would love to work with Helen again.

Paulo Montefiore, HMRC

Carol Lakin

I am blown away, I absolutely love what you’ve done. Thank you so much for your patience too... ...Helen Hill you rock!!!

Carol Lakin, Blankets for Baby Rhinos

Judith Clarkson

We are extremely impressed with Helen’s (Unlikely Genius’s) ability to interpret our product, customer messages and environment into effective communication collateral. Helen is able to combine written and visual skills, to condense information and make the message flow clearly. Helen has also been invaluable in suggesting and creating appropriate visuals that fit within the brand and overall strategy – this is particularly important for our NHS partners and customers, where understanding and reflecting their particular challenges is crucial. Helen always communicates clearly and in a timely fashion, which is very responsive.

Judith Clarkson, ADI

Bryony Sidwell

Helen provided a professional and efficient service, both in instructional design as well in the development of the course itself. Her work was of excellent quality and our end client was really happy with the final product! Helen maintained regular communication throughout the project, and I always found her to be upbeat and solution-oriented.

Bryony Sidwell, Walkgrove

Improving your writing for learning

Writing is one area where we can have a great impact and make sure that the learning is inclusive for all. By refining how we write for learning experiences, it helps to reduce the cognitive load for the learner, makes the information easier to scan, helps make...

My experience of contributing to Communicator Magazine

A few months ago I shared a blog post about having won the ISTC Communicator article of the year award, and in the latest issue, there is a bonus feature from me alongside my usual piece about eLearning. Here I discuss what winning this award meant to me.  

Case study 1: Frontline: Changing Lives

Client: Frontline Location: London, UK What they do: They are a charity who recruit, train and support social workers through the delivery of a 2 year Masters level programme. My role: Writing/ Instructional design Storyline and Rise builds Graphic design Consultancy...

2020: My Year in Numbers

As is customary at the end of the year, I have created a summary of my year in numbers (and cheating this time - a bit of extra text). I find this a great way of reflecting on what has happened, how far I have come, how business and extra life perks are coming along....

24 days of Tip-mas

A roundup of fab takeaways from the catastrophe that was 2020 2020 has been a disaster, we know this. But there was some joy and fabulousness to be found if you looked closely. Throughout December I shared my tips and discoveries in an advent calendar-like slow...

Join me to #TackleTheCrisis

In a departure from the usual blog posts, this week I decided to write about a project that I have recently become an ambassador for. Are you sitting comfortably? Then let’s begin. Fluffy creatures great and small Something that people quickly learn when they get to...

My ‘average’ working day

One question I have been asked a few times recently is “what is your average working day like?” And I have to say - there is no such thing for me. There are many self-employed folk who like to have one or two main clients and work solely on that contract until it ends...

Online facilitation vs eLearning – what’s the difference?

eLearning, online learning, online training, training and development, online teaching, online facilitation. These are all terms that in a roundabout way relate to the same thing, but there are (often subtle) differences. And misunderstandings. So it is no surprise...

Addicted to learning

I'm not gonna lie, I have spent a fortune in time and money on self-development (and networking) this year. I have fallen into the trap that many of us have, especially in a lockdowny world - I signed up to a flurry of courses. Some are completed, but there is still...

And the winner is… me!

I have won an award. Two in fact, in two weeks. "For what?" I hear you cry. Not not for clumsiest sod of t'north. Not for best bunmum ever (though obvs that should be it). These are real legit, bonafide awards. Both were a total surprise, and hugely appreciated. And...