What purpose drives you and your business?

What purpose drives you and your business?

I often say I kind of fell into self-employment by accident and winged it. That I quit my job not knowing where I was going to go. And all that is true. But on reading the book Story Driven by Bernadette Jiwa, I have realised the truth in why UnlikelyGenius has...
Shit shields at the ready!

Shit shields at the ready!

A couple of weeks ago I wrote about how editing my upcoming book had created a crisis of confidence. There were cries of “WHY am I even doing this?” and “Who am I to guide anyone in life?”. There was some serious procrastination going on – I was even voluntarily...
Editing a crisis of confidence

Editing a crisis of confidence

Me: Knocks out 47k words of a book, no problem. Had to write a short subtitle for the cover: can’t do it. Gets to self-editing: Oh my god, what even is this shit?   It appears there is nothing as painful as the editing process of writing a book. Not because all...
11 reasons why I have hired someone else to design my book

11 reasons why I have hired someone else to design my book

“You’re not designing it yourself?”   After “what it is about?”, this is the question I am most often asked about my upcoming book.   And when I say no I am met with baffled looks and questioning voices.   “But you’re a designer?”   Yes. Yes, I am....
THE Book of the Year* Coming Soon!

THE Book of the Year* Coming Soon!

*As voted by me and the rabbits. Many of you will be aware that I am writing a book. “Yeah, Yeah, so is everybody, I hear you cry”. That may well be, but they are not me and it’s not this book, so hear me out. I have been harping on about it for some time as...
A new look for Unlikely Genius

A new look for Unlikely Genius

A couple of weeks ago I released my new improved branding for UnlikelyGenius. I love my business name and feel it absolutely represents me, but though I liked my old logo, I felt it no longer represented me and the business as well as it could. The font choice was too...