What purpose drives you and your business?

What purpose drives you and your business?

I often say I kind of fell into self-employment by accident and winged it. That I quit my job not knowing where I was going to go. And all that is true. But on reading the book Story Driven by Bernadette Jiwa, I have realised the truth in why UnlikelyGenius has...
Shit shields at the ready!

Shit shields at the ready!

A couple of weeks ago I wrote about how editing my upcoming book had created a crisis of confidence. There were cries of “WHY am I even doing this?” and “Who am I to guide anyone in life?”. There was some serious procrastination going on – I was even voluntarily...
Editing a crisis of confidence

Editing a crisis of confidence

Me: Knocks out 47k words of a book, no problem. Had to write a short subtitle for the cover: can’t do it. Gets to self-editing: Oh my god, what even is this shit?   It appears there is nothing as painful as the editing process of writing a book. Not because all...
THE Book of the Year* Coming Soon!

THE Book of the Year* Coming Soon!

*As voted by me and the rabbits. Many of you will be aware that I am writing a book. “Yeah, Yeah, so is everybody, I hear you cry”. That may well be, but they are not me and it’s not this book, so hear me out. I have been harping on about it for some time as...
A new look for Unlikely Genius

A new look for Unlikely Genius

A couple of weeks ago I released my new improved branding for UnlikelyGenius. I love my business name and feel it absolutely represents me, but though I liked my old logo, I felt it no longer represented me and the business as well as it could. The font choice was too...
Improving your writing for learning

Improving your writing for learning

Writing is one area where we can have a great impact and make sure that the learning is inclusive for all. By refining how we write for learning experiences, it helps to reduce the cognitive load for the learner, makes the information easier to scan, helps make...