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This weekend I impulsively started a short course on how to use Pinterest for your business and there were some great insights that I am now putting into action on my account. As a means of providing myself with a checklist of things to do I thought it would be great to pull the key points together and share them.

 

Convert your account to a Pinterest Business account

It is easy to do and it is free. See this page for information and a guide on how to do it.

 

Ensure you include the 5 elements needed by the algorithm

They are: an attractive image, a detailed description, a call to action, hashtags and a URL link

 

Name your files properly

Before you upload your pins make sure the filenames include keywords and use dashes instead of spaces. These will help to boost your keyword use and the likelihood of being picked up in the search.

 

Complete the descriptions fully

Ensure all images have a clear description using keywords and hashtags, and that they have a link to a URL. The description is your chance of boosting the chance of being included in a search.>

 

Use hashtags

Pinterest has now started to include these in their platform and you should take advantage of it. Use the search field to see what others are searching for and related terms. Just do not use more than 20 in one post.

 

Use keywords in both the hashtag and the description

This will ensure the algorithm picks your pin up whether the user searches with a # or not.

 

There are 3 types of keywords:

  • Short tail – 1/2 words, e.g. photography
  • Medium tail – 2/3 words, e.g. wedding photography
  • Long tail – 3+ words, e.g. wedding photography in nature

 

Use the new sub-sections within boards

You can now have sections within boards, you no longer have to have lots of separate boards for similar themes. For example, you could have an inspiration board, with sub-sections of illustration, animation, branding, etc. It is much easier to organise this way.

 

Create and use a style manual

If you do not already have one, create one. This will help you to ensure that your boards fit your brand and are consistent. Your guide should include fonts, colours, image styles, etc. Everything that will pull together to make your profile and pins instantly recognisable.

 

Use enriched pins

There are 3 main types:

  • Product pins such as those used for online shops which include prices, product description and links to the store
  • Article pins such as blog posts or news
  • Recipe pins – providing step by step instructions and ingredient lists

 

Use the featured boards

In a business account, you can select 5 boards to appear as featured boards at the top of your profile. Select boards with original content first, your inspiration boards second.

 

Use collaborative boards

These will help your pins to be shown to a wider audience. There are websites out there to find boards that would be relevant to you such as pingroupie.com. Selecting boards with at least 500 followers is advised.

 

Some other key points to bear in mind:

  • Boards need about 50 pins on them before the algorithms pick it up
  • It is recommended that images have a two thirds ratio – eg 1000px x 1500px
  • There are 3 main types of pin: image, infographic, and video

 

If you would like to learn more I recommend the course I completed –  by Domestika. The course is in Spanish but subtitled in English throughout and the written information is in English. It is very affordable, especially on the offer currently running.

 

​Write 52: Week 43
Write 52 is an accountability initiative started by Ed Callow, to encourage the team to create original content every week, and to commit to it. You can find more information here.
Come join us and get writing!