+44 7879 440170 helen@unlikelygenius.com

Earlier this week during the #ContentClubUK Twitter chat the first question asked was what content you do love to create? For me at the moment, the main answer is definitely infographics. This is one area where my combination of skills in writing and graphics really come into their own. It seems the place I should reside.

I have become something of an infographic queen this last few months, having create 18 for customers since June alone. In addition to some that I have done for a self-development project and simple ones to use in my own publicity materials, such as this one on My Year in Numbers and another on My Year in Books.

I find creating infographics a different challenge to the rest of my work and pushes you to be really condense the information. I am a fan of getting to the point, even if my rambling mind doesn’t always demonstrate this. And there is something very satisfying about getting all the pieces of the jigsaw to fit nicely onto the page, with an easy flow and intriguing visual styling.

Anyhoo, this answer I gave sparked an unexpected response with many of my fellow Content Clubbers responding that this is something they would like to try. I was asked what my process is for creating an infographic and in honesty, my first brain nugget was that I had never really thought about it. I just do it. But I realised I have created my own process of sorts and I managed to articulate a vague process within my limited tweet characters, before realising this would be quite a useful topic to pull together into a blog.

And as I would be remiss if I didn’t include an infographic of my own, here is an infographic about creating infographics. Select the image to enlarge or download a file in the resources section of my website here.


Why use infographics?

There are many benefits to be had. Infographics:

  • are a concise way of presenting key information
  • are visually appealing and make the information more eye catching and intriguing than a wall of text or figures
  • increase the likelihood of the information being remembered
  • are a great way to show your expertise on a topic
  • can be easily branded and create a clear visual link to other promotional materials
  • help an end user understand and process the information more easily
  • are fun to create and a change to writing standard content – they can really test your design skills
  • tell a visual story
  • work particularly well with numerical information – anything with stats, measurements, etc – or showing processes
  • are one of the few things I produce not under NDAs so I can actually show my work, hurrah!

However, some warning advice

  • They are easily overused
  • If you don’t have the design and content writing skills, enlist someone that does. A badly designed infographic can easily do more damage than good
  • Some markets are quite saturated with infographics and they can get lost in the noise
  • Don’t jump on the bandwagon if it’s not right. Infographics are often produced just because they are popular and a company thinks they should, without proper consideration as to whether they are appropriate for the topic and audience

A helping hand 

If you feel you do not have the design skills or software to produce them yourself, and cannot afford to enlist help, there are also online resources and infographic generators you could use to help you.

However, first a caveat. I haven’t tried any of these, but they all seem to do a similar job. I am almost reluctant to recommend them – not because I am worried about losing business, but because I do think that if you don’t have the design skills you should be enlisting someone that has.

Done well, an infographic is a challenging job. And the best are not created from templates, which is what these generators are based on. Some of these tools are also becoming so overused (hello Canva) that everyone now thinks they are a designer of sorts and a lot of publicity materials are starting to look like clones of each other. They are okay for producing bits for your social media, etc but if you need an important piece of information to go out into the world, obviously nothing will beat having an actual designer’s eye and input from a content writer to create something special and unique to you. 😉

So have a play, but use with caution.

Canva has an infographic creator
Infogram will let you create a few for free before you have to upgrade to a paid plan

 

Where else can I look for inspiration?

Information is Beautiful – the website and book are both marvellous, you will find yourself gaining an appreciation for all kinds of random facts and figures

Course hero book Infographics – colliding my love of books and infographics, this is a great place to start looking at how infographics can relay a story and condense information down

Pinterest – feel free to follow my Pinterest infographics board, or there are many others on there also. It is also worth having a browse on here at illustration styles you like that suit your business.


If you would like some support in creating infographics for your business, or a chat about whether they would be right for your project or business, drop me a message and let’s have a chat..
Write 52: Week 33
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