When talking to friends, customers and even my partner I am often asked the above question. Understandably with the range of roles I work in there is often confusion as to what kind of designer I actually am. And whilst it is partially true, I am still a graphic designer, over the last few years I have added other disciplines to my work and broadened my skills somewhat. Adding to the confusion is that the job titles ‘content designer’ and ‘instructional designer’ give little away as to the other areas I also now work in. As anyone in the design industry will know, job titles are a moveable feast anyway and sometimes people just make their own up - ‘Digital Overload’ or ‘Wizard of Light Bulb Moments’ anybody? So I thought I would clarify all the areas in which I work and what the titles actually mean, to me at least.
Unlikely Genius specialises in graphic, content and instructional design.