When talking to friends, customers and even my partner I am often asked the above question. Understandably with the range of roles I work in there is often confusion as to what kind of designer I actually am. And whilst it is partially true, I am still a graphic designer, over the last few years I have added other disciplines to my work and broadened my skills somewhat. Adding to the confusion is that the job titles ‘content designer’ and ‘instructional designer’ give little away as to the other areas I also now work in. As anyone in the design industry will know, job titles are a moveable feast anyway and sometimes people just make their own up - ‘Digital Overload’ or ‘Wizard of Light Bulb Moments’ anybody? So I thought I would clarify all the areas in which I work and what the titles actually mean, to me at least.
At Unlikely Genius I always make sure that I design a logo that represents you and your brand. I ensure full consultation throughout the design process, which often starts with the traditional method of creating moodboards and thumbnails to ensure that we are all on the same wavelength from the beginning, before moving onto digital development. Many designers miss out this critical first step in the rush to get on with a job and meeting demanding deadlines, but I have always found that it helps give direction from the start and clarify the brand in our mind.
This completion of moodboards and hand sketches has helped to show my clients the intentions and thinking from the go, plus it has usually resulted in giving the client a broader range of ideas and styles to choose from, by avoiding time constrictions working all ideas up digitally, just taking the best ideas forward.
Christina from Cakes by Christina said of this process, "Totally blown away! I've had two different people do me a logo, and you are the only one who has actually drawn anything, or done mood boards! ...Hard to come by people who are genuinely good at what they do!"
See some examples of my recent moodboards below.
Unlikely Genius specialises in graphic, content and instructional design.